The Effect of Corporate Social Responsibility on Pride in Membership, Job Satisfaction and Employee Engagement

The current study examines the role of corporate social responsibility (CSR) in developing a sense of pride in membership, job satisfaction and engagement among employees. The study used data collected through self-administered structured survey questionnaire from 487 employees from the cellular industry in Pakistan. The study used structural equation model (SEM) technique to analyze data and test proposed hypotheses. The study confirms the proposition of ‘social identity theory’ and ‘stakeholder’s engagement’ theory. The study noted positive associations between employees perceived CSR, pride in membership, job satisfaction on employee engagement. The study concludes that higher level of employees pride in organizational membership can be developed through employee CSR associations and participation. Higher level of pride in membership results in high job satisfaction and engagement behavior among employees. There is sparse research available that integrates employee perceived CSR, pride membership with employee job satisfaction and engagement. The study provides useful policy implications to corporate managers to communicate CSR activities to employees effectively and involve employees in CSR activities in order to increase their job satisfaction and engagement level.